Steve Walker

Steve Walker

I'm one of the founding team members of The Blue Marble. My mission is to leverage technology in ways that create better outcomes in peoples lives.

Posts by Steve Walker

Five Ways to Take Your Social Media Marketing to the Next Level

Social media has become an integral part of modern marketing strategies. It provides companies with a platform to connec …

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4 min read
May 13, 2023 6:12:17 PM

From Grimes to the NBA: Lessons in Improving Your Brand Marketing

In today's highly competitive market, companies are constantly searching for new and innovative ways to stand out and co …

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5 min read
May 9, 2023 4:57:06 PM

3 Ways to Increase Fan Engagement in Sports Campaigns with NFTs

Sports marketing campaigns have long relied on social media ideas like contests, integrated marketing ideas like in-stad …

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4 min read
May 2, 2023 3:53:36 PM

How NFTs can make Brand Loyalty Programs Better

A consumer is constantly bombarded with messaging throughout their day from thousands of brands. Getting their attention …

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4 min read
Apr 29, 2023 6:14:36 PM

4 Ways Sustainable Marketing is Easy with The Blue Marble (Earth Day Special!)

If you're a marketer, Earth Day is not just any other day, but likely a day where you're asked to find meaningful connec …

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3 min read
Apr 21, 2023 5:21:20 PM

NFT Discounts on Shopify Go Stellar with The Blue Marble App

The Blue Marble, a leading Web3 and NFT solutions provider, announces the launch of their new Shopify App that enables s …

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2 min read
Apr 18, 2023 11:45:00 PM

How to Increase Brand Customer Loyalty with NFTs

‘Customer loyalty’ is not just a buzzy brand phrase better relegated to board presentations. Driving customer loyalty is …

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4 min read
Apr 16, 2023 8:30:12 PM

Digital Collectibles Aren't Just for Art: Busting Common Myths

With every discussion about NFTs comes a debate. But there are some common myths and misconceptions that feature heavily …

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3 min read
Apr 14, 2023 1:49:50 PM

6 Simple Steps to Creating a Loyalty Program on Shopify

Shopify has rapidly become one of the most popular e-commerce platforms for businesses across the globe. With its user-f …

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3 min read
Apr 3, 2023 8:15:13 PM

How can NFTs generate stronger relationships with your Patreon supporters?

In this article we'll be covering: What are NFTs and how do they work? How can NFTs help build stronger relationships wi …

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6 min read
Jan 10, 2023 11:01:25 AM